VITAMINWATER "ONLY BETTER" APP
vitaminwater needed an iPad app for their global testing vehicles (GTV's) to educate consumers on their brand, select a product to sample and showcase their new global campaign "hydration only better". The app was designed to simulate a carnival toss game, only better. When the user flings a bottle into one of the vitaminwater characters from their campaign, they become "only better". For example: fling a bottle into the horse, it becomes a unicorn. We also added a time limit and a score to the dynamic so the user is rewarded his variant based on performance.