VITAMINWATER "ONLY BETTER" APP
vitaminwater needed an iPad app for their global testing vehicles (GTV's) to educate consumers on their brand, select a product to sample and showcase their new global campaign "hydration only better". The app was designed to simulate a carnival toss game, only better. When the user flings a bottle into one of the vitaminwater characters from their campaign, they become "only better". For example: fling a bottle into the horse, it becomes a unicorn. We also added a time limit and a score to the dynamic so the user is rewarded his variant based on performance.
VITAMINWATER PUZZLE APP
vitaminwater needed a puzzle based iPad app for their global testing vehicles (GTV's) to educate consumers on their brand, select a product to sample and showcase their new global campaign featuring Jessie J. The object of spinzzle is to rotate the tiles by "taping" them into the correct position before the time runs out. You simple tap the piece and rotate it to complete the puzzle. We added a timer to increase urgency. User's are rewarded a variant based on their performance.
